Dr. Lee embodies the spirit of innovation and sustainable growth that drives BBX. A medical doctor turned entrepreneur, she founds and invests in forward-thinking enterprises across fintech and agritech sectors, and her commitment to empowering and advocating for Micro, Small, and Medium Enterprises (MSMEs) resonates deeply with BBX’s mission. Dr. Lee’s belief in transcending economic and physical barriers through innovative technology solutions has been pivotal in transforming BBX from a traditional barter business into a leading B2B solutions provider and community builder. Under her leadership, BBX has expanded its global network to include 8 countries, engaging thousands of MSME business owners.