About
BBX
BBX is a global business-to-business (B2B) online trading platform that enables businesses to trade goods and services using a cashless system.
In an era where financial flexibility is key, the BBX platform offers an innovative alternative for trade that empowers SMEs to achieve sustainable growth.
Businesses exchange goods and services – such as their excess inventory or unused capacity - on our platform, using Digital Trade Credits (DTC) instead of cash. They earn DTC based on the value of the goods and services provided to the BBX community, which can then be used to acquire the resources they need.
BBX STORY
BBX began in 1993, when founders Michael and Mireille Touma set out to help local businesses in Australia overcome cashflow challenges. Their vision was simple yet powerful: create a system where SMEs could trade excess goods and services, turning spare capacity into real growth.
As technology advanced, BBX built a global trading network, expanding into new markets with the support of entrepreneurs and partners. In 2017, leadership transitioned to Dr. Lee Oi Kum, whose focus on innovation and governance accelerated BBX’s international expansion.
Today, BBX continues to evolve as a trusted B2B trade platform and community builder—empowering MSMEs to grow sustainably, connect globally, and reimagine the future of commerce
VISION
We are a growth ally to the SMEs, focusing on sustainable growth, economic empowerment and cashflow preservation.
MISSION
We empower SMEs to preserve their cash flow and amplify their financial resilience and spur growth.
BBX VALUES
Collaboration
Grow together
Integrity
Trust & transparency
Innovation
Smarter solutions
Impact
Sustainable growth
BBX TIMELINE
The BBX Journey
From local beginnings to a global trade network
1993
Mr. and Mrs. Touma launched BBX (Business to Business Exchange), a barter platform designed to help local businesses overcome cashflow challenges.
2010
BBX expanded across Australia, acquiring competitors and entering new markets including New Zealand, the UK, India, Malaysia, and Singapore.
2017
Dr. Lee Oi Kum acquired the business and trademark, forming BBX Holdings (BBXH) and moving the headquarters to Singapore.
2021
BBX modernized its model—upgrading the e-commerce platform, introducing a new digital framework, and adopting a licensing structure.
2024
A dedicated C-suite team was established to drive expansion and prepare for strong growth in Southeast Asia by 2025.
Ready to Shape the Future of Trade?
Join the BBX community and unlock new opportunities for growth.
Join a global community of visionary entrepreneurs. With BBX, whether you’re looking to expand your business, connect with a global network of SMEs, or explore licensing opportunities, BBX is here to help you succeed. Let’s talk today and build something extraordinary together.
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